Markting Essay Example | Topics and Well Written Essays - 750 words

Markting - Essay Example The trend for such devices has become so in demand that companies are quick to develop products that will suit what the consumers are looking for in accordance with what is the latest that mobile companies have to offer. Gone are the days when colored-resolution cell phones and camera integrated phones already render people in awe. It is apparent that the popularity of smartphones is taking over the direction of where mobile communication is heading. This technology is getting more and more sophisticated over a short period of time and Nokia must move faster than it ever has before just to be able to catch up. Without a doubt Apple’s iPhone has become the trendsetter in the market for smart-phones. The more recent release of the iPhone4S, though not really an entirely new technology, has gained further success to establish its mark as the formidable standard in the market. With all of the accolades and the brand loyalty that Apple has gained, Nokia has been left behind over th e past few years that they seem to have just woken up only to find they are gasping for air. As founder of research firm Column Ideas Keith Woolcock puts it, â€Å"Nokia has spent the last 10 years facing the wrong way in a fast-moving market† (as cited by Faris, par.7). Drastic times call for drastic measures and to address the predicament it has found itself in, Nokia finds solution by instating a new CEO in Stephen Elop. The market for smartphones is equivalent to the new generation of mobile device consumers which is anchored upon a multidimensional product that is no longer delineated to mere calls and texting functions. These smartphones offer a lot more and its trouble-free connectivity to social internet media has only made it more appealing. From being the top brand for cellular phones, Nokia has dwindled into the background. A study by the International Data Corporation found that Nokia is now trailing behind Samsung and Apple in sales of smartphones. In the United States, Apple’s iPhone continues to dominate as the bestselling smartphone but Samsung takes the lead in global sales in the first quarter of 2012 with a total of 42.2 million units shipped against Apple’s 35.1 million and Nokia’s 11.9 million. While Apple’s numbers shot up by 88.7&, Nokia took a massive blow as it plummeted by more than 50% (Peckham, par.2). SWOT Analysis Strengths Weaknesses Nokia remains to be a global brand It has the resources to launch multiple products simultaneously The forged partnership with Windows gives it a new gateway to resource apps which makes smartphones popular Elop, as new CEO, provides for a fresh perspective to the company Nokia is yet to be identified for smartphones Despite the funding given to product research, they had been lacklustre or downright unsuccessful Some remain apprehensive with Elop as CEO which shows with investors backing out and a walk off by employees in Finland (Faris, par.4). Opportunities Threa ts Android has virtually no other close competitor out in the market for consumers to choose from The partnership with Windows may create enthusiasm for a different kind of smartphones New management translates to new direction for invigorated brand perception The brand appeals to a wider range of consumers which include middle range and even upscale clients Other mobile device companies have already saturated the market while Nokia is yet to be associated with smartphones Consumer acceptance of the new series is considerably slow The Windows operated models are only

The Gift Tax Essay -- Accounting

The Gift Tax   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  One of the taxes that we went over in class was gift taxes. This is a tax that is implied when property, personal items, or money with a value of over 10,000 dollars is given from one person to another. There are a few exceptions to this law such as giving to non-prophit organizations or the donation is going towards an education or tuition. I feel that this is a good tax to have because it will keep greedy people from transferring their money around to evade paying taxes on it.   Ã‚  Ã‚  Ã‚  Ã‚  Gift tax is will make sure that all citizens pay their fair amount of taxes which is decided by their income. This tax is collected and responsible to the donor. This person must file a gift - tax return with the Internal Revenue Service. There are little ways to ex...

Existentialism & Fight Club Essay

?From an existentialism point of view, there is no right or wrong choice, since one gives an action value by the virtue of choosing it. Choices can only be judged on how involved the decision maker is when making it. Judging by this standard, the narrator is justified in killing Tyler, since he fully became involved in choosing to both accept and reject Tyler’s values by that action. â€Å"Existentialism’s first move is to make every man aware of what he is and to make the full responsibility of his existence rest on him. † In my essay, I shall first discuss how shooting Tyler is crucial in allowing the narrator to achieve the first move in embracing existentialism. He acts as the catalyst for the narrator to make the first move in existentialism: being aware of what he is by acknowledging all his primal instincts and assuming responsibility for his existence. Tyler does so through his acts of escalating violence and atrocity to provoke the narrator to confront both who he is and his responsibilities, culminating finally in his own death. I shall also discuss the theme of consumerism as portrayed in the movie, and how the decision of shooting Tyler relates to the narrator’s interpretation of this theme. The narrator had been hesitant to assume full responsibility for his existence at the start of the movie. He dislikes his present circumstances- he is jaded with his current job and lacks a clear purpose, as illustrated by the quote †A single serving package, a single serving†¦Ã¢â‚¬  Once he consumes the single serving, he is done. He makes a fleeting impression in someone else’s life before he fades from their memory. He feels his existence is meaningless because he has no connections with anyone. He is not content with the present state he is in, but makes no active effort to consciously define his own existence. He shows bad faith in this respect, because he deceives himself into believing that he lacks complete freedom of involvement in making this decision. He is a coward by Sartre’s definition: â€Å"Those who hide their complete freedom from themselves out of a spirit of seriousness or by means of deterministic excuses. † He possesses the desire to redefine his existence by rebelling against the values in society, but this conflicts with his conscious mind (the ego), which restraints him from doing anything socially unacceptable. His conscious mind hides these unacceptable desires in the subconscious mind, coming up with excuses that prevent the narrator from fulfilling these desires. Eventually, the repressed energy from these unconscious desires resulted in the fracturing of the ego itself- into two conscious minds, hence resulting in the manifestation of Tyler. Tyler represents everything that the narrator subconsciously wishes to be. He is the personification of the ID itself, representing the narrator’s repressed death instincts (our innate instinct for survival), aggression instincts (instincts for violence), and the libido. Before he meets Tyler, the narrator is defines his existence though furniture he purchases and assembles from IKEA. He attempts to make himself into a being-in-itself, believing his perfect state of existence can be reached by purchasing that last piece of furniture he needs. When the narrator’s house was bombed, annihilating the means by which he defines his existence, the narrator felt as though his existence itself was erased. â€Å"Every stick of furniture in there was my life. † Tyler teaches him not to rely on material goods but to define his existence by his actions. The fight club thus became the new means through which the narrator could define himself through acts of fighting. The narrator learns to revel in violence and physical pain as a means of defining his existence and to transcend the physical limits of the body. He achieves the first step of self-awareness by satisfying his primal instincts for aggression. His first epiphany occurs when he realizes Tyler is himself. In a sense, he realized that he (as Tyler) is free and capable of inventing and creating himself as whom he chooses to be. This is an important step because he now wants to assume responsibility for his existence. His second epiphany occurs when he shoots Tyler, and thus himself. On the first level, the narrator acknowledges his death instincts by confronting his fear of pain and death. He accepts Tyler’s ideas of experiencing death so as to be fully conscious of his physical existence. When he shoots Tyler, he does so with the awareness that he is shooting himself. This is the final step he needs to take in order to be fully aware of what he is. On the second level, by rejecting Tyler’s nihilistic ideas of destroying institutions and value systems, he chooses what values to stand for and thus creates his own purpose for himself. â€Å"In choosing his ethics, Man makes himself. † He also translates the belief in these values into the actual action of shooting Tyler, thus defining his existence through actual action. On the third level, by shooting Tyler, he assumes responsibility for all of Man, not just himself. He assumes responsibility for Man because he invents what Man should be: one who does not act in an uncaring and destructive manner towards others. On the fourth level, shooting Tyler allows the narrator to be defined in a way he wishes to be defined in the eyes of the â€Å"other†. Shooting Tyler is crucial towards removing the existence of Project Mayhem. He does not want Marla to find out about Project Mayhem because he will then lose his connections with her. It is important to the narrator to have a close relationship with Marla. Firstly, she is the only surviving real human being he has a close relationship with in the movie. Secondly, Marla, playing the role of the â€Å"other†, allows him to seek out knowledge about his existence and she is the condition for his existence. By shooting Tyler, he prevents the loss of this â€Å"other† that is crucial for his existence. Important themes discussed in the movie include consumerism. To be specific, it shows how the modern consumerist society affects Man’s determination of his existence. In Sartre’s words, how a change in the â€Å"a priori limits which outline man’s fundamental situation in the universe† affects Man’s determination of his existence with respect to these limits. According to Sartre, all configurations â€Å"either appear as attempts to pass beyond them or recede from them or deny them or adapt to them†. Consumerism imposes limits on Man to work and to consume, because only if Man works can he consume, and he can consume only if he works. He is emasculated because he is unable to fulfill his natural role as a hunter-gatherer as dictated to him by biology. Man is limited or restricted in the sense he is unable to fulfill his primitive instincts. As seen in the movie, Tyler tries to pass beyond these limits by destroying symbols of consumerism, such as credit card companies, so as to â€Å"return to Ground Zero†. Since many people define their existence by numbers in their bank accounts, destroying the bank records will erase their previous existence and allow them to create their existence anew, much like how the narrator’s apartment was bombed so that he could create his new existence through Fight Club. Tyler’s ultimate goal seems to be changing the limits by which people define their existence by. He envisions the destruction of modern civilization, and a regression back to a more primitive hunter gatherer state. â€Å"In the world I see you are stalking elk through the same canyon forests around the ruins of Rock feller Centre†. In the world he envisions, the new limits by which people will define themselves with respect to are undoubtedly physical strength and prowess. On the other hand, the narrator, like so many of us today, adapts to these limits by embracing consumerism as indoctrinated into him by society through advertisements. He avidly purchases IKEA furniture and defines his existence by these material goods. In Tyler’s words, he works jobs he hates so he can buy shit he doesn’t need. He assumes that his furniture uniquely defines him as a person, from the â€Å"glass bowls with imperfections made by the simple and honest people of wherever† to â€Å"his yin-yang coffee table†, while missing the irony that IKEA is a chain-store that mass produces furniture. He is no other different from many other consumers of IKEA who believe that their furniture is unique on virtue of it being selected by them. At the end of the movie, the narrator realizes he needs to strike a balance between the two opposing configurations, one that is in the pre-consciousness state, afraid to confront his freedom, and the other that embraces existentialism and freedom to the point of reckless destruction. Shooting Tyler thus allows him to reunite his opposing configurations and strike a middle balance. Marla is an example of how a person recedes from limits that outline the human condition. She does not know what values to choose to define her existence. As a result, she adopts a nihilistic attitude and attempts to hit rock-bottom by trying to court death. Lastly, another important theme in the movie is that of mental pain. Many characters in the movie experience mental pain because they are unable to reject the â€Å"being in itself† others force upon them. Thus, they cannot achieve a true state of â€Å"being for itself† This is because we â€Å"perceive others as a condition of our own existence†, as how Sartre puts it. According to Sartre, once we realize we exist, we realize the existence of others who are free to define us according to how they view us. We are objectified in the eyes of others because others view us as a â€Å"being in itself†. We lose our freedom through their perception of us. Only we looking back and viewing others as objects can we regain our freedom. Bob is viewed as a man who has lost his masculinity. He accepts this â€Å"being in itself†, believing that he is condemned to this fixed and unchanging physical body. Thus, he suffers mental pain because he does not reject the attempts of â€Å"being in itself† others force upon him by realizing his freedom to create his own existence. The narrator similarly suffers from accepting the â€Å"being in itself† society forces upon him- as a member of society whose purpose is to work, to consume and to obey his superiors. His ideal self-image is that of a strong and ruthless primal human being. However, he dares not embrace his freedom to reject this â€Å"being for itself† and work towards the transcendent goal of his ideal self-image. Thus, his mental pain caused Tyler to manifest, who violently abuses the narrator to symbolize the mental pain the narrator is experiencing. Tyler tries to push the narrator to be fully aware of his unconscious desires, and to assume responsibility for his freedom. Only when he confronts this mental pain (Tyler’s physical abuse) can he reject â€Å"being for itself† and achieve true â€Å"being-for-itself†, the state where he is constantly and freely choosing his future. His decision to shoot Tyler was justified-because he is freely choosing to reject Tyler’s destructive ideas, and to transcend his initial transcendent goal of becoming Tyler. In conclusion, the movie has strong themes of existentialism running through it. The act of shooting Tyler was justified because it signifies the first step of existentialism for the narrator- he becomes fully aware of what he is, and assumes full responsibility of his existence. It also shows how human beings may choose to define themselves with respect to the limits of the world they exist in. Lastly, shooting Tyler allows the narrator to confront his mental pain and reach the true state of â€Å"being for itself†.

Organizational Behavior Synthesis paper - 1419 Words

Organizational Behavior The study of people at work is generally referred to as the study of organizational behavior. This chapter will start by defining the term organizational behavior and briefly reviewing its origins. Organizational behavior is the systematic study of the actions and attitudes that people exhibit within organizations. Each person regularly uses intuition or our gut feelings in trying to explain phenomena. For example, a friend catches a cold and we’re quick to remind him that he didn’t take his vitamins. The field of organizational behavior seeks to replace intuitive explanations such as this example with systematic study. The objective, of course, is to draw more accurate conclusions (Wilson 1994). What†¦show more content†¦In order to change behavior, one needs to accept that any behavior is rational and logical to the person exhibiting it because his or her goals may differ from others. If an organization is able to predict which reward systems is most effective in motivating the employees, then one can explain the reasons for this effectiveness and describe how managers can enforce effective reward systems. Our everyday lives are about predictions. Predicting the behavior in an organization is usually wondering when people will make ethical decisions, create innovative products, or engage in sexual harassment (Johns 1996). The behavior in our organizations licenses us the prediction of its future circumstance. Predictions are not always accurate, however. The field of organizational behavior offers a Scientific foundation (Johns 1996). That helps upgrade predictions of these events. But, being able to predict these organization behaviors do not guarantee a hundred percent that he can explain the reason why this particular behavior had developed. A manger needs to be able to get things accomplished, reach all goals, take control, and knows everything that is going on in their company I know that there varieties of management styles to be effective, depending on the situation. There are some cases when a manager acts without investigation, just looking for that quick solution to solve a problem usually results in an unhappy ending. If anShow MoreRelatedSynthesis Paper : Leadership And Leadership1259 Words   |  6 Pages Synthesis Paper: Leadership Introduction Over the years, a great deal of time, and research has been dedicate to the study of leadership. Even with extensive data on the topic, many still disagree on what leadership really means. Hence, leadership is a word that has many different meanings and different researched theories associated with it. On a basic level, leadership involves having and establishing a clear vision, sharing that vision with followers, respecting followers, and leading an organizationRead MoreSynthesis Paper : Leadership And Leadership1361 Words   |  6 PagesSynthesis Paper: Leadership Introduction Over the years, a great deal of time, and research has been dedicated to the study of leadership. Leadership is one subject that has been discussed a lot. Even with extensive data on the subject, many still disagree on what leadership really means. Moreover, leadership is a word that has many different meanings and different researched theories associated with it. On a basic level, leadership involves having and establishing a clear vision, sharing thatRead MoreAssignment : Evidence Based Practice, Research, And Quality Improvement1431 Words   |  6 PagesIntensive Alternate Assignment: Evidence-Based Practice, Research, and Quality Improvement This paper will address content covered in the Intensive session that occurred in Austin on September 12, 2014. It is an alternate assignment designed to replace classroom instruction and forum exercises of that day. Evidence-Based Health Care Evidence-based health care is the â€Å"conscientious use of current best evidence in making decisions about the care of individual patients or the delivery of health services†Read MoreThe Chicago School Of Professional Psychology Essay1221 Words   |  5 PagesAssignment 4.1: Annotated Bibliography Luis A. Santiago-Gaetan The Chicago School of Professional Psychology Brief Introduction This paper contains a brief annotated bibliography of research articles selected on the specific research topic of the perceived institutional ethical behavior of US-based multinational corporations and its relationship with organizational longevity. Following the five peer-reviewed qualitative research articles. APA Annotation Aleksic, A. (2013). How Organizations AchieveRead MoreLeadership, Social, And Personality Traits For Job Performance And Leadership1139 Words   |  5 PagesSynthesis Paper Dynamic leaders in society enact change through organized efforts in the world. In every institution of society dominant leaders captivate individuals and motivate them to work together to reach a goal. Leaders and groups can influence employment, housing, education, social policy, and industry. What traits support the emergence of a person to prominence? 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The first article to be analyzed is of â€Å"Impact of Personal Growth Projects on Leadership Identity Development† by Odom, BoydRead MorePerceived Institutional Ethical Behavior Of Us Based Multinational Corporations And Its Relationship With Organizational Longevity Essay1209 Words   |  5 PagesBrief Introduction This paper contains a brief annotated bibliography of research articles selected on the specific research topic of the perceived institutional ethical behavior of US-based multinational corporations and its relationship with organizational longevity. Following the five peer-reviewed qualitative research articles. APA Annotation Aleksic, A. (2013). How Organizations Achieve Longevity: The Role of Change Management in Building Their Sustainability. International journal of the academyRead MoreReflective Assessment On Learning Theory Essay1361 Words   |  6 Pages Reflective Assessment Paper on Learning Theory Week 1 Assignment Brittany Lavender Arkansas State University Theories of Instruction â€Æ' Reflective Assessment on Learning Theory Learning Theory It is the duty of the educator to prepare students to live lives of quality and purpose. Intellectually, a life of quality involves being reasonable, adept, and thoughtful, and enables people to be good citizens of their community. Skills that will prepare students to live such a life include the abilityRead MoreValue of Diversity Paper1213 Words   |  5 PagesRunning head: VALUE OF DIVERSITY PAPER Value of Diversity Paper Cultural Diversity SOC/315 Value of Diversity in the Workplace In companies or corporations the global landscape now reflects diversity in the employees found in the workplace. Employees come from different backgrounds, geographic or global areas, ethnic and cultural origins, and have unique skills and talents. Individuals must work together and merge skills and manage diversity effectively in the workplace. Our thoughts, actionsRead MoreHuman Resource Management And Organizational Success1516 Words   |  7 PagesAbstract The author’s purpose for this paper is to broaden the readers understanding of the role human resource management plays within the context of both employee and organizational success. This paper begins with a look at the historical roots that lay the foundation for the growing need of human resource management (HRM). Some histories believe that HRM can be traced back to medieval times while other argue that human resources functions were not clearly grouped together and identified until

Analysis Of In A Tempest An Ode To The Hurricane

A canon is a collection or list of sacred books accepted as genuine (â€Å"Canon†). There are many different canons depending merely on the teacher or the institution the teacher is at. There will always be a canon of some sort because all teachers must have a book they get their criteria from. This class had a wonderful canon because it was all stuff we needed to know, from Mary Rowlandson to Johnathan Edwards. In a Tempest: An Ode to the Hurricane by Jose Maria Heredia is one text I think Mr. Higginbotham should include in his class because it speaks of a different country, shows how they wanted to control America and covers things that are common to today in America all through the symbol of a Hurricane. In a Tempest: An Ode to the†¦show more content†¦They thought it was the Lords calling of them and they were the ones controlling the hurricane. Another example of this would be, from the text, it said, â€Å"I forget he vile and miserable world And I lift your forehead, full of delight†(Heredia). We always think of the Spanish as immigrants and this text will show your students they we are all much alike. We all wanted to be a part of the U.S. In a Tempest: An Ode to the Hurricane by Jose Maria Heredia it covers things that are common in today’s society all through the symbol of a hurricane. â€Å"In you I elevate myself To the throne of the Lord:, I hear in the clouds The eco of his voice:..†(Heredia). Today we look to God and God only to answer all our problems, questions and anything else that we are going through. In this text the Lord is who made the Cubans powerful enough to come to America and get away from their Spanish rulers. It took the Hurricane for them to finally open their eyes and to see that they were finally in control. If you were to present this text to your class they would possibly see how they too can overcome any obstacle just like these people did when the â€Å"Hurricane† came. In a Tempest: An Ode to the Hurricane by Jose Maria Heredia is one text I think Mr. Higginbotham should include in his class because it speaks of a different country, shows how they wanted to control America and covers things that are common to today in America all through the symbol of a Hurricane. This text is so close to what

Eating Disorders Are Potentially Life Threatening...

Back in 2005, Amy, at age 17, was diagnosed with Anorexia nervosa after dropping twenty-two pounds for a school dance. Amy had been under a great amount of stress with organizing their school ball, trying to find a partner, and getting a dress. She decided to drop weight before this special occasion. While at the ball, Amy received multiple compliments about her weight loss. This was a contributing factor to her Anorexia. Soon after, Amy’s family noticed she was still dropping weight. Amy was then given the opportunity to meet with an eating disorder therapist (Amy). Since starting this therapy, Amy’s life has changed dramatically. She began to put on weight, the grip that anorexia had on her lifted, and she kept inching the weight on. Now, Amy has a boyfriend and is working hard for her degree at a University. Eating disorders are potentially life threatening illnesses, which are simultaneously psychological and physical in nature. Currently, there are about 20 million women and 10 million men in America suffering from a clinically significant eating disorder, including Anorexia nervosa, Bulimia nervosa, and Binge-Eating disorder (Prevalence and Correlates of Eating Disorders). Anorexia nervosa is an eating disorder characterized by self-starvation and excessive weight loss (Anorexia Nervosa). Women and men who suffer with anorexia nervosa exemplify a fixation with a thin figure and abnormal eating patterns. There are two types of Anorexia, including Binge and Purge type,Show MoreRelatedEating Disorders And Body Image1613 Words   |  7 Pages Eating disorders and body image Cenia Xu Father Michael Mcgivney Catholic Academy Effects of Eating disorders have on teenagers Every day, teenagers are surrounded by different messages from different sources that impact the way they feel about the way they look. For some, poor body image is a sign of a serious problem: an eating disorder. Eating disorders are not just about food.The eating disorders containRead MoreBulimia Nervos The Biggest Asset Of Human Survival977 Words   |  4 Pagesother animals) with energy, essential nutrients and healthy growth development. But, in the western society alone 30 million people suffer from eating disorders throughout their life time. There are all different types of eating disorders but, but one of the most common is Bulimia Nervosa. Bulimia Nervosa is a very chronic eating disorder that can also be life threating. According to J.D outlettes, who is a respected educator, advocate, as well as a mother who has a daughter who is a recovering AnorexicRead MoreHow My Life Was Affected By An Eating Disorder1184 Words   |  5 Pages Emily McAlpine English 1102 - 06 How My Life Was Affected By an Eating Disorder Have you ever been judged for the way you look? Have you ever been told that you are not pretty enough? This might be because we live in an appearance conscious world, and unless you have the ideal look you will be judged. This has affected many lives of all ages and genders to try to improve their appearance. We hear everywhere that we need to wear certain things, to act certain ways, and most commonlyRead MoreThe Stigma Of Mental Health Stigma1178 Words   |  5 Pagespresence. In mental health this stigma is overwhelming. Approximately 57.7 million Americans experience a mental health disorder in any given year. (National Alliance on Mental Illness) People in dire need of help are not seeking it. Mental illnesses are going undiagnosed. The mental health stigma is having a negative impact on the proper diagnosis and treatment of mental illnesses. A stigma can simply be defined as a mark of disgrace associated with a particular circumstance, quality or person. InRead MoreA Brief Note On Anorexia And Bulimia Nervosa1561 Words   |  7 Pagesmany young women to feel negatively about themselves and potentially leading to dangerous eating disorders. Certain factors and beliefs of western culture, including the obsession with thinness, influence of the media, and society s backlash against feminism, all play a critical role in contributing to these life-threatening illnesses. Anorexia nervosa and bulimia nervosa are two of the most common eating disorders. In both of these disorders, the sufferer may experience a fear of gaining weightRead MoreEating Disorders Are Not Strict Diets925 Words   |  4 Pagestypes of disorders often experience their weight determining not only their mood but how they will consume their food. Eating disorders are not strict diets. Eating disorders are illnesses with exceptionally high health hazards. Eating disorders are seen mostly in teens and adults across the world in junior high, high school, or college campuses. There are three different types of eating disorders that include anorexia nervosa, binge eating, and bulimia nervosa. Anorexia nervosa is an eating disorderRead MoreAnorexia Nervos A Serious Physical And Emotional Illness Essay1521 Words   |  7 Pagesserious physical and emotional illness in which an abnormal fear of being fat leads to very poor eating habits and dangerous weight loss† (Anorexia, Merriam-Webster). Or in other words, those who suffer from anorexia have a fear of being fat, so they consume little to no food. Anorexia is also linked to the anorexia nervosa, which is an illness that can potentially be a life threatening eating disorder caused by starvation and excessive weight loss (Anorexia Nervosa, Nationaleatingdisorder.org). 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Baz Luhrman Romeo and Juliet Transformation Free Essays

Baz Luhrmann’s Romeo and Juliet Transformation A hugely successful transformation of the complex written version to the action packed film took place when accredited writer Baz Luhrmann redefined the classic tale of Shakespeare’s Romeo And Juliet. Luhrmann and co-writer Craig Pearce were tenacious in deciding â€Å"to stick absolutely to the Shakespearean text, to keep as many of the Elizabethan customs as possible, such as a highly evolved code of etiquette and honor, even in the use of violence† in the context of a created world, based on twentieth century icon. They discovered that one of this century’s most powerful and effective icons, the movies, best exemplify the notion. We will write a custom essay sample on Baz Luhrman: Romeo and Juliet Transformation or any similar topic only for you Order Now â€Å"There are textual facts in Romeo and Juliet, having to do with Elizabethan society, which exist in Mexico,† Luhrmann explains. â€Å"For instance, during Shakespeare’s time religion was very involved in politics; there was a very small percentage of great wealth and a large population of poor; it was violent; and people were openly armed. We’ve interpreted all of these Elizabethan things in the context of the modern, created world.In fact, much of this occurs in modern-day Mexico, in varying degrees. You could actually set the piece in Mexico City itself and just play it. It has mysticism about it and, for me it’s exotic. It has a music and magic to it. It’s not Verona Beach, but it certainly had a lot of the elements to it. † The costume party was a fabulous pretext for the romantic quality of the film; Romeo being the knight in shining armour, Juliet the angel that comes into his life, completely absorbing him like some fantastical being, driving his obsession with love.There were also a few clever imageries Luhrmann used to further show exactly what the situation was-which, to be honest is challenging for many younger readers of the Shakespeare novel, both in terms of the language used and the fact that it somewhat lacks in the nature of popular entertainment). These were: the fish tank which was the barrier between the two lovers- just like the water and the beautiful little fish, so exciting, but there was the glass ( the family rivalry) that wouldn’t budge and to break it (defy the rules) would only mean death.What was so clever was that one imagery summarized the main fact of the story of Romeo and Juliet- they are only truly free from their parents when they’ve taken the poison. Imageries are only a part of the beauty of this transformation – as Luhrmann relates, the way it sounds also has a huge effect on audiences. â€Å"To me, the language in Leonardo’s mouth is a wonderful thing to hear because the words have resonance. He speaks them as if they really are his words, and that’s something you don’t always get in a Shakespearean performance. And it’s certainly something you don’t get in his written plays! For enhanced comprehension of Shakespeare’s language, Luhrmann set the film in what he calls â€Å"a created world,† a collage of modern and classic images, portraying aspects of religion, theater, myths, technology and of course, pop culture. â€Å"Basically, the created world is a universe that is recognizably modern but has a little distance,† Pearce reveals. â€Å"It’s like a fairy tale world, a world of stories which really parallels the movies.The reality’ we see in the movies is always a bit magnified, even when it is supposedly realistic. † Luhrmann’s main focus was in getting the youth to appreciate as well as enjoy the purity and brilliance of Shakespearean literature, by appealing to their general love for all things action and romance. Perhaps also, to some extent, even connect with some of the incidents and characters, which is always a factor in movies.This is shown in one way by the characters: The Lady Capulet, for instance, who is so incredibly self-absorbed that she doesn’t see the emotional gulf between herself and daughter Juliet. Everything about the transformation was trying to simplify the understanding of this, and give connections to contemporary society; â€Å"Lady† was dropped to be replaced with the highly religious, uncommon (but well-known) name Gloria, which is a perfect choice.The simple but effective use of over-applied make-up and magnificent clothes illustrates the matter further, and anyone can relate to an egotistic peer. Furthermore, Juliet’s father, the imposing and unpredictable drunken monarch is portrayed using a bloated, somewhat hideous actor, which doubtless, reminds many youngsters of the Julius Caesar’s senate as well depicted in the popular Asterix co mics.There is also the obvious approach of beginning the film with an attention- grabbing opening of headline articles thrown in a very in-your-face manner, followed by an loud (though not obnoxious) fast action scene, including the ever popular use of guns and impressive somersaulting, only to end in a very cliche CSI like discovery, where the whole affair, complete with police choppers, ends up on the news.Another obvious symbol was the huge statue of Christ which seemed to tower of everything, like some silent guardian watching over all the tragedies, doing nothing for the sufferers. Luhrmann envisions Fulgencio Capulet as â€Å"†¦ the classic Godfather patriarch. â€Å", which shows quite clearly As for Romeo, â€Å"†¦ in a way, he was the original rebel without a cause, the first James Dean. His is a non-politicized rebellion. He is a Byronesque rebel in love with the idea of love itself. â€Å" How to cite Baz Luhrman: Romeo and Juliet Transformation, Papers